Differences between countries become less evident each year. Nowadays, all over the world, people share the same fashions, advertising, brands, eating habits and TV channels. 

Do the advantages outweigh the disadvantages of this?

  • Band 7+ (321 words)

The globalization of fashions, advertising, brands, culinary, and TV channels has been becoming prevalent. Although this trend is believed to bring several merits, I would argue that there are some certain demerits.

There are many aspects of culture becoming similar throughout the world. On the one hand, this could lead to desirable outcomes for the economy and also the global citizens. First and foremost, immigrants or people on overseas business trip would find it easier to adapt to a new culture. There is a possibility of fewer cultural shocks and barriers for new comers since they have already familiarized themselves with such differences beforehand. Let us take a case of hugging as a greeting manner. It used to be considered as a too-informal approach and inappropriate in Oriental cultures. Nevertheless, hugging is now common and acceptable nearly worldwide in even casual context, without any misunderstanding. Another point I would like to make is that the similarity among cultural features would probably pave the way for the development of economy. Enterprises could likely penetrate a completely new market without many obstacles from cultural gap. Let us take a case of Starbucks. Its business has been going well in Vietnam, meanwhile the its coffee culture is of much difference compared to the traditional one in Vietnam. However, young consumers now tend to follow the trend and easily get on well with such changes, which contributes to the success of Starbucks chains.

However, we should not turn a blind eye on the disadvantages of cultural globalisation. The most significant drawback is that the loss of national identity. Adolescents are in favor of new trends and may fail to treasure their traditional values. This situation, in the long run, may be responsible for the disappearance of certain long-established customs.

In conclusion, it seems to me that we gain more than we lose from the globalization, in terms of cultural habits such as clothing, cuisine, entertainment.


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